quick learner and pioneer user of the internet, Isaac saw
a huge gap between the graphic design industry that he’d
been working in for 3 years and the established programs for
learning within the Universities' education system. This revived
his entrepreneurial ambition. He strategically left school
and taught himself, utilizing the internet to get ahead of
the industry standard nationwide. Aware of his accelerated
skill and the boom about to explode in multimedia via the
internet, Horton found a business partner and co founded New
Image Technologies, a San Luis Obispo technology company.
The company positioned itself with a project that provided
prominent placement and created an immediate buzz in the county.
Their niche, ‘quality product for a quality price’.
In 3 years New Image Technologies, Inc. became the technology
partner of over 100 relieved San Luis Obispo County businesses,
many of whom were consistently burned by previously hired
technology companies. New Image Technologies was profitable
from day one. There wasn't a single month where they didn’t
make a profit. After a year the company’s profit margin
was 30%, 3 years in it was 50%.
After this rapid lesson in the most innovative industry
of our time, today Isaac is ready to move into the next
phase of his business life. He intends for his next venture
to at once integrate his melody of experience, restore the
‘sauce’, and invest in the community long term.
This venture is where this veteran entrepreneur’s
vision is realized. Horton’s vision – a venue
that serves an under served San Luis Obispo market, an experience
for people to enter and leave the world as they know it
behind, a sacred space for art, expression and community
evolution, a hallowed ground. His vision, "Hallowed
Ground", performance space and concert venue.